CRM Manager (m/f/d)


What you will do: 

  1. Lead the Brand strategies and coordinate CRM activities across DACH 
  2. Create and own the sales & offer strategy and roadmap, including monitoring and evaluating CRM automation and ah-doc campaigns to drive profitable sales and nourish brand equity
  3. Develop further our Brands´ life cycle marketing strategy to improve CLV and present the most relevant experience to our customers based on predictive and rule-based segmentation
  4. Collaborate closely with brand management and digital marketing teams to align on sales strategy and support cross-functional projects
  5. Lead A/B testing activities to constantly improve the effectiveness of CRM tactics and refresh best practices

What we are looking for:  

  1. 3+ years of experience in CRM, Lifecycle Marketing, Retention Marketing
  2. Power-user of CRM Platforms + ESPs 
  3. Experience in the healthy/beauty/fashion industry, D2C or multi-brand e-commerce recommended
  4. Data-driven with proven ability to increase user engagement and incremental conversion, retention, and growth by leveraging CRM capabilities
  5. Strong team player skills, motivation, project management skills, thinker & doer, good communication skills
  6. Effective communication (upwards and downwards) and the ability to collaborate across different functions and levels of the organization
  7. Sense for trends and new impulses in CRM marketing - preferably combined with a strong interest in the beauty, fashion, and lifestyle sector
  8. Excellent English skills (German or any other language is a plus but not required)

What we offer: 

  1. We welcome you in a friendly and international team with flat hierarchies, short decision paths and a very open and positive feedback culture
  2. We offer you a hybrid working model which allows you to work at least once per week from the office in Berlin and the rest from home
  3. Flexible working hours 
  4. Free language courses (German & English) 
  5. Free choice of hardware and operating system also for private use 
  6. Continuing Education Offers
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